Marketing Manager - Law Office Firm

If you are a Marketing Manager with over 8 years of experience please read on! 

We are one of the biggest personal injury legal offices in New York,  our firm focuses exclusively on construction accidents, premises liability cases, and sexual assault and sexual abuse lawsuits. Our owner is leading the campaign against human sexual trafficking under laws created to empower survivors against the institutions and offenders who have wronged them. 

Position Overview: Ideal candidate will have experience with advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.

Key Responsibilities: 

• Spearhead all internal and external branding operations

• Conceptualize and generate creative copy for both radio and TV advertising

• Analyze and report on marketing campaigns/initiatives performances

• Monitor and oversee paid and organic digital marketing efforts

• Report ROl on all digital and non-digital campaigns to senior management

• Manage client experience and brand reputation

• Ideation and procurement of various promotional materials

• Cultivate and maintain relationships with media representatives

Qualifications:

• Experienced creative writer with excellent writing aptitude for drafting copy that can be used for radio, social media and TV spots (experience in radio/TV a definite plus but not required)

• Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.)

• Strong direct marketing background: text, email marketing, mail, and brand promotion materials

• Media buying experience in television, radio and other media is a definite plus but not required

• Outstanding communication, proofreading, and editing skills

• Budget management

• PR experience is a plus

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 8 years (Required)

Work Location: In person

For this position you must be currently authorized to work in the United States. We do not sponsor for this position.